i)
Enable us to get the latest news and information
The three screens enable the people to get the
latest news regardless of using smartphone, television or laptop. Before the
presence of the smartphone and laptop we can just keep ourselves update to
latest news by sitting in front of the television screen after having our
dinner because the news will be broadcast at the prime time which is at 8.00pm.
However, with the revolution of technology nowadays people can keep themselves
update with the latest news in every nook and cranny by subscribing some news
channel or read through e-news in their smartphone and laptop. Therefore, the presence of
the three screens have made the people life more convenient and knowledgeable
by keeping them updated with the latest news despite their hectic life.
ii) Keep
in touch with people
People also can keep in touch or keep contact
with their friend or family through the 3 screens. This is because through
social or chatting applications such as WhatsApp, WeChat , Messenger and more,
one’s can video call or text their friends or families through the application.
For instances, if you are working at oversea and when you miss your hometown or
longing to see your family member you can keep contact with them by video call
via your smartphone or laptop. In addition, now with the development of
technology you can video call via your television or to be specific your smart
television screen by using screen mirroring. Screen mirroring which is also
known as screen casting is a way which allows you to mirror your mobile
device’s content to your television screen and all you have to do is just
switch on the connection for screen mirroring on both of your smartphone and
television in order for the connection to work successfully.
iii)
One’s can express his or her feeling
Through the smartphone and laptop one’s can
express their feeling by simply clicking the ‘log in’ button to their account.
For example, if someone feel like talking or express their feeling to someone
but they are not able to do that in reality, they can choose to express their
feeling such as anger, happy, surprise and so on in the social media by writing
a few words and also use emoji to represent their feeling. In the mean same
time, one’s can also express their thought about some issue or about a picture
by living a comment below the respectively post. As an example, when you saw
your friend post a selfie at his or her social media account you can leave a
comment by saying “You look awesome” and that is a way of express your feeling
or thoughts about something.
iv)
Enable us to do online shopping
In this 21st century people can buy
things through the 3 screens without going out from their house or it is known
as e-commerce with the development of media convergence. This have gave a new
life for the television because previously the television act as a tool for
people to entertain themselves through the programme such as drama or soap
opera but with the presence of CJ WOW Shop, television have act as a medium for
the people to sell their thing to the audiences. If after the show or during the show the audiences interested in buying the product they can
buy the product through calling the phone number given or visit the product
website. In addition, if the audiences call the retailers to buy the
products during the show there are special promotion or free delivery and that
is of the marketing strategy to attract the customer to buy the products.
Besides, nowadays people can do online shopping even though they are in the
commuter or bas because all they need is smartphone or Iaptop and you can
browse or search for the thing you want to buy at the search engine and
thousands of online shops website will pop out. Indeed these 3 screens have
made online shopping possible for those that have a busy life and have no time
to shop for their groceries or products.
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