Saturday, 19 May 2018

Negative impact of the three screens to the society


i) Create more competition or rival in business and people might lose their job
               Competition, competition and competition! This is the main issue in the professional realm regarding digital media convergence through the three screens. This is because all media sites are easily accessible and available for anyone and the society just need to have gadget like smartphone and laptop. Although, there are some saying that having competition in business is good so that the people will improve their business. However, from the scope of digital world everyone can promote their own products and services via gadgets and with help of social media platform. Therefore, the society can eliminate the middle man or known as advertisers and build their own brand up by themselves. This tactic may be beneficial for entrepreneurs, but not for individuals in the advertising business.
ii) Expose to fake news and information
When the three type of screens made our life much more easier through media convergence the society can search or browse the information they want to know and they might face some risk. The risk is the society might expose to fake news and information especially through phone and also laptop. This is because people tend to blindly share the information or news they got from other people via their social media or Whatsapp  without justify or checking where the news source is from and it is from a trusted source. The society normally use phone and laptop to access to their social media platform. According to the study of Columbia University and the French National Institute, “59% of links shared on social media have never actually been clicked”. That was a quite frightening number because it reflected that half of the user just share the information without even clicking the links and in other words they do not even know the content that they are sharing. The user might be the victim of some sort of crime and so on because they might be helping people to spread their propaganda and more since they do not even bother to click and read the content of the link. Therefore, in the era of media convergence where information overload and people tend to be overwhelmed with the information the people or user of the website or social media have to be more wises or they can log in to some website where the news have been clarified from the government or professional people such as ‘Sebenarnnya.com’. In the ‘sebenarnya.com’ the citizen of Malaysia can get the latest news that have been clarify that the news is from a trusted source.


iii) Less communication in real life
Another impact of phone and computer screen to society is it have reduced the interpersonal or face-to-to face communication. People tend to chat with their friend, colleagues or family through social media platform rather than face-to-face. However, some people seem to be shy to approach people in real life but they can approach people by chatting with stranger in the virtual world well it may sound hilarious but that is the facts that is happening in this world. For example, someone might have 900 friends on their social media platform even at the age of adolescent, these is quite dangerous because we would not know that actually that person might just give us fake personal detail and use fake profile picture. In other word, this mean catfish where someone have fictional online persona and it really hard for us to judge them whether their personal detail is true or not.  Thus, the society have less communication interaction in real life, this generation is missing out on building long-lasting relationships with individuals.
iv) Health of the society
               People have been indulge in the world of the three screen which are television, laptop and especially smartphone. they will have some consequences to the health of the society. One of the symptom that the society might face when too much of screen time especially in smartphone and laptop is text claw. The avid texters and Candy Crush enthusiasts may be subject to text claw and actually text claw is an unofficial term for soreness and cramping felt in the fingers, wrist and forearm after heavy smartphone and laptop use. Besides, text neck is also one of the health problem that the society will be facing when spend long periods of time looking down at their smartphone. According to expert calculations, the angle at which our big heads look down forces our spine to bear the weight of approximately 60 pounds and this habit may lead the society to have medical spine care at an early age. Eye strain will be face by all the society regardless pf what type of screen you are staring or looking at. This is because any activity that requires active use of the society eyes such as reading or watching movie can cause eyes fatigue. 

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Introduction

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