Advantages of media convergence

i) Disseminate first-hand news

               Media convergence generates many obvious opportunities for creative industries to circulate content and advertisements. One of the benefit is that we can witness first-hand news or information. This is because before the presence of media convergence the journalism can only publish the news that they got from the press conference in written type such as newspaper or magazine. However, with the presence of media convergence journalism can used different type of medium to disseminate their news or information to the public. For instances, the journalism can publish the latest news or the first-hand that they got at the media company official websites such as Twitter, Facebook or Instagram. In addition, with the development of broadcasting the journalism can report the latest news through live broadcast or livestream via Facebook at anytime and anywhere. This is because livestream is an application which enable the journalism to reach their audience all over the world and this enable the people or citizen to get update to the latest news. This reflect with the presence of media convergence the journalism can disseminate the first-hand news or information to the public through new and efficient way.

ii) Reach a broader audience

               Another benefit is that media convergence allows sources to reach a broader audience with the same media message presented across different platforms to fit the needs of each consumer. This is because the information is readily to be disseminate to the people via multiple platforms in today’s society. The audience or the people is able to access to the news or information through many different ways and able to pick a platform that best suits his or her needs. The presence of media convergence enable the audiences to choose which platform best suits their needs, which ultimately increases the number of opportunities to view a message on a platform that each individual prefers. For instances, when we are taking public transit to somewhere like work or school some of us will be frantically and trying keep up with the hustle and bustle of society and do not have the capacity to wrestle with reading the newspaper but with the media convergence nowadays we can keep update ourselves with the latest news by browsing through our social media or the newspaper online. In addition, maybe some people enjoy listening to the latest news rather than reading he or she can enjoy it through the podcasts and they just need to plug in their headphone or earphone and receive the same content as someone reading from the paper. This reflect that with the development of media convergence people can use different way or medium to keep themselves update with the latest information.

iii) Save cost

               In term of industry, with the development of technology, the cost of products and software was lowered. This is because instead of having different news crews for every medium, one converged media operation can use the same reporters and staff to produce stories for, telecommunication, television and Internet mediums such as social media or the media company official websites. Thus, by combining each medium’s resource, a converged operation can increase the quality of its product. Furthermore, the increased convenience of information provided by converged stories makes using the media a better experience and the public does not need to pay much to get the latest news.